Lessons from the front line of small business.

Tag: product development

By: Gavin Heron | Posted on: 11-13-2020 | Category: Business Lessons

Don't fiddle, be decisive

(Source: Luis Villasmil, unsplash.com)

No this isn't about cutting staff during a pandemic (or other crises).

It's about ...

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  • Don't make your prospect jump through too many sales hoops
  • Customer lock-in shouldn't be a jail sentence
  • Don't lose momentum
  • Don't hide
  • Don't fiddle, be decisive
  • Don't underestimate "perseverance"
  • Don't let 100% hold you back
  • Don't let an unhappy customer walk out of your store
  • Don't start an online sales channel if your back-office isn't ready
  • Don't ignore your gut (if it feels dodgy, stop)
  • Don't ship if you're not ready to ship
  • Don't be fancy (if you're not rich)
  • Don't kill joy
  • Don't be horrible
  • Don't be a CC'er, be THE DO'er
  • Do better email
  • Don't be "out of mind" when you're "out of sight"
  • Don't undermine your brand with cheap tchotchkes
  • Don't leave your idea at the bar
  • 8 Things I learnt when we started our own business.
  • Don't let the accountants run your business!
  • Don’t start a telesales call with: “hello? [pause] how are you?”.
  • Have a good looking website.
  • Look after the little guy.
  • Make it easy for people to buy from you.
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