I started working as anthropologist in rural South Africa and then moved into advertising as a strategy planner.
I worked in London, Hong Kong and Shanghai before returning to South Africa after a 16 year “away game” to take on the role of Managing Director at an advertising agency in Johannesburg.
After 18 months I left (out of frustration, boredom and just being “gat vol”) to join my wife in a completely new venture based in South Africa.
While working on the startup with my wife, I worked as a “pitch consultant” helping agencies successfully pitch for new business. That was 10 years ago.
In 2021 my wife and I successfully sold a majority stake in our business to a large corporate in South Africa.