Lessons from the front line of small business

Lessons from the front line of small business.

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Don't make your prospect jump through too many sales hoops
Customer lock-in shouldn't be a jail sentence
Don't lose momentum
Don't hide
Don't fiddle, be decisive
Don't underestimate "perseverance"
Don't let 100% hold you back
Don't let an unhappy customer walk out of your store
Don't start an online sales channel if your back-office isn't ready
Don't ignore your gut (if it feels dodgy, stop)
Don't ship if you're not ready to ship
Don't be fancy (if you're not rich)
Don't kill joy
Don't be horrible
Don't be a CC'er, be THE DO'er
Do better email
Don't be "out of mind" when you're "out of sight"
Don't undermine your brand with cheap tchotchkes
Don't leave your idea at the bar
8 Things I learnt when we started our own business.
Don't let the accountants run your business!
Don’t start a telesales call with: “hello? [pause] how are you?”.
Have a good looking website.
Look after the little guy.
Make it easy for people to buy from you.